The Genius Pet Food Journey

August 29, 2016

The Genius Pet Food Journey

 

Or how I dreamt up a pet food company in the back of a van!

Back in 2010 my husband and I took a month long road trip in an Escape rental van through California and Utah en route to a wedding the spectacular resort town of Telluride, high in the mountains of Colorado. Being a veterinary practice owner I couldn't help myself and had to drop in on a few pet shops to check out what they were retailing. 

Frankly, I was amazed at the sheer variety of natural, holistic, organic and grain free pet food brands lining the shelves. We certainly had seen none of them back in NZ at the time. Prior to leaving on that trip I had bought a fabulous book called Every Bastard Says No, the story of the premium NZ vodka company 42 Below, which I had been reading in the back of the van in the evenings when we were parked up at various campsites. So my entrepreneurial juices were flowing. 

Despite being busy with running the practice and building a house on our lifestyle block, Chris and I discussed the possibility of importing one or more of these brands into NZ. Having both been brought up on farms in NZ though, we soon began to question why on earth we would import pet food into a country such as ours with an abundance of good quality protein grown locally. Maybe we could create a homegrown New Zealand brand?

Of course we got home from an amazing trip and life caught up with us. A series of miscarriages on our journey to parenthood and the untimely death of one of the senior veterinarians in our practice in a terrible plane crash put paid to our dreams of creating a premium New Zealand made brand of pet food.

Until now. 



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How long will my box last?
 Weight  Feed daily 4.5 kg box lasts 9 kg box lasts
(kg) (cups) approx. (days) approx. (days)

2.5

1/2

72

144

5

3/4

48

96

10

1 1/4

29

58

15

1 1/2

24

48

20

2

18

36

25

2 1/4

16

32

30

2 1/2

14

29

35

3

12

24

40

3 1/4

11

22

45

3 1/2

10

21

50

3 3/4

9

19