Our Mission

We are on a mission to create New Zealand's most nutritious and ethical range of dry pet food. We passionately believe that our pet's deserve the best nutrition and that it can be made right here in New Zealand.  

You shouldn't need a PhD to figure out how to feed your pet a nutritious diet that will optimise their health and wellbeing. We want Genius to be the smart choice for your pet. 

How long will my box last?
 Weight  Feed daily 4.5 kg box lasts 9 kg box lasts
(kg) (cups) approx. (days) approx. (days)

2.5

1/2

72

144

5

3/4

48

96

10

1 1/4

29

58

15

1 1/2

24

48

20

2

18

36

25

2 1/4

16

32

30

2 1/2

14

29

35

3

12

24

40

3 1/4

11

22

45

3 1/2

10

21

50

3 3/4

9

19