Our Nutrition Philosophy

Our unique Lamb and Possum dog food has been over 12 months in the making. Over that time we've learnt a massive amount about nutrition and about the pet food industry. This has crystalised our thinking about pet nutrition.

Here's what we feel is important:

Simple

Good nutrition does not require a massive long ingredient list. We aim to keep our ingredients simple and with every one chosen for what it adds to the food, rather than for marketing purposes. 

Sustainable 

We strongly believe that we should be feeding our pets the best food possible and that is grown right here under our pasture based farming systems. No GMO, no growth hormones and little antibiotic use. 

We love using ingredients like hemp and peas, which are less harsh on the land than traditional pet food ingredients such as wheat and corn. We're also working with a wild game processor to source pest proteins, such as possum, to use in our products. 

Ethical

New Zealand has a world class animal welfare system, but its not perfect. We will never use factory farmed chicken, instead using pasture raised and wild caught animals as our protein source. 

Evidence based 

Our food has been created by veterinarians and specialist animal nutritionists, not marketers. As such we are focussed on utilising the latest in nutrition research and presenting you with the honest facts about pet nutrition.

How long will my box last?
 Weight  Feed daily 4.5 kg box lasts 9 kg box lasts
(kg) (cups) approx. (days) approx. (days)

2.5

1/2

72

144

5

3/4

48

96

10

1 1/4

29

58

15

1 1/2

24

48

20

2

18

36

25

2 1/4

16

32

30

2 1/2

14

29

35

3

12

24

40

3 1/4

11

22

45

3 1/2

10

21

50

3 3/4

9

19