Our Promise

Here's the thing. In my 15 years in veterinary practice I have watched as the marketing department has slowly taken over the nutrition department and as the pursuit of profit has overcome the desire to provide good nutrition. Its very easy to be swayed by the latest free give away, but we want our customers to buy our food because it is the best. Not because it comes with a free umbrella. 

Here a Genius, we want to spend our time doing what we are really passionate about - developing a great range of natural and nutritious pet food and educating our customers on pet health and nutrition. 

And we're not going to try to hide any nasty stuff in our food. We will only make products that we would happily feed our own pets and we will honestly tell you exactly what is in our pet food and where it comes from. 

How long will my box last?
 Weight  Feed daily 4.5 kg box lasts 9 kg box lasts
(kg) (cups) approx. (days) approx. (days)

2.5

1/2

72

144

5

3/4

48

96

10

1 1/4

29

58

15

1 1/2

24

48

20

2

18

36

25

2 1/4

16

32

30

2 1/2

14

29

35

3

12

24

40

3 1/4

11

22

45

3 1/2

10

21

50

3 3/4

9

19