Why we've used New Zealand grown lamb

Why we've used New Zealand grown lamb

by Dr Paula Short BVSc

We believe we should feed our pets the best, so why not use our ethically raised, grass fed NZ lamb and make our food right here?

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Its got to be yummy!

Its got to be yummy!

by Dr Paula Short BVSc

One of the key things I learnt as a veterinarian in clinical practice was that if you recommended a certain food to a client they would most likely buy one bag, but it was totally up to the dog as to whether the owners came back to buy another one!

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Our first trial batches are done!

Our first trial batches are done!

by Dr Paula Short BVSc

Wow, its been a long road getting to this day. We started out with a mission to make New Zealand's most nutritious dry dog food and there have been a few twists in the road along the way. Starting a new business is not an easy path, but we're getting there. 

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Using possum as a pet food protein source

Pest To Plate - Using possums in pet food

by Dr Paula Short BVSc

There's a new trend happening in the pet food market, one that we have inadvertently become part of - pest to plate. In other words, taking a pest species and turning it into a product that is desirable to eat.

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The only vet in the room

The only vet in the room

by Dr Paula Short BVSc

Back in February I attended my first pet food conference, the NZ Pet Food Manufacturers Association Conference in Auckland. A year ago I wouldn't have even known such a thing existed!

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Taking the bull by the horns

Taking the bull by the horns

by Dr Paula Short BVSc

A couple of months ago I wrote a letter to the editor of Vetscript, the magazine of the New Zealand Veterinary Association, in response to both a recent article on pet food and the position the Association has recently been taking on the place and value of veterinarians in New Zealand society.

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The Genius Pet Food Journey

The Genius Pet Food Journey

by Dr Paula Short BVSc

The Genius Pet Food journey began on a road trip through the USA back in 2010. Checking out a few pet shops along the way I found a huge variety of healthier pet food options. Why weren't our NZ pets being offered such good quality food?

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And we're live!

And we're live!

by Dr Paula Short BVSc

We're just at the beginning of our journey to create Genius Pet Food, but we thought it timely to start a website so you could follow our progress towards making New Zealand's most nutritious, ethical and sustainable pet food range. 

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How long will my box last?
 Weight  Feed daily 4.5 kg box lasts 9 kg box lasts
(kg) (cups) approx. (days) approx. (days)

2.5

1/2

72

144

5

3/4

48

96

10

1 1/4

29

58

15

1 1/2

24

48

20

2

18

36

25

2 1/4

16

32

30

2 1/2

14

29

35

3

12

24

40

3 1/4

11

22

45

3 1/2

10

21

50

3 3/4

9

19