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Genius contains the right blends of nutritious meats, grains, vegetables, fruits and superfood seeds and spices to promote a healthy skin and coat and to help maintain a balanced gut microbiome.

Sustainably Sourced, NZ Grown Proteins

High quality meat proteins are essential for a healthy pet. That's why fresh New Zealand King Salmon is our number one ingredient, followed by premium quality, wild caught, New Zealand fish meal.

New Zealand King Salmon

Fresh NZ King Salmon is packed with quality protein and essential omega 3 fatty acids for skin and joint health.

Wild Caught Fish Meal

Premium quality wild caught New Zealand fish meal adds even more protein from meat as well as further omega 3 fatty acids.

Complimentary Grains and Vegetables

Genius is formulated using the latest nutritional research. Our grain and vegetable content is carefully balanced to ensure the full range of essential amino acids are available to maximise nutrient absorption from the gut and to maintain heart health.


Rice is a good source of easily digestable carbohydrate for energy.


Peas are an excellent source of carbohydrate, fibre and protein.


Potatoes provide highly digestible complex carbohydrates and are high in Potassium and Vitamin's B and C.


Tapioca is a nutrient dense source of fibre and complex carbohydrates.


Carrots are an excellent source of Vitamin A, Vitamin K, Potassium and Fibre.

Added fruits to enhance the gut microbiome

Emerging research is showing the benefits to the gut microbiome of including more variety in the diet. Our food contains apples, kiwifruit and blueberries for added variety and a vitamin, mineral and antioxidant boost.


Blueberries are rich in vitamins A, C, E, K, and contain anthocyanins, which are potent antioxidants.


Kiwifruit is high in both Vitamins C and K as well as dietary fibre, to help support digestion.


Apples are an excellent source of Vitamin's A and C, as well as providing dietary fibre and a variety of antioxidants.

Nature's Anti-inflammatories

We've added Fish Oil, Turmeric, Flax Seeds and Sunflower Seeds for their powerful anti-inflammatory properties, making our food perfect for dogs with skin, gut and joint issues.

Fish Oil

Fish oil contains the essential omega 3 fatty acids DHA and EPA to help support joint health and cognitive health.


Turmeric contains the compound curcumin, which is well known for it's antioxidant and anti-inflammatory properties.


Flaxseeds are an excellent source of alpha linoleic acid, an omega 3 fatty acid which is beneficial for the skin and coat.

Sunflower Seeds

Sunflower seeds are packed with the omega 6 linoleic acid which may help maintain a healthy skin and coat.


Kelp is high in iodine and iron and contains a variety of natural antioxidants, including carotenoids, flavonoids, and alkaloids.

Naturally Preserved

You won't find any artificial preservatives or colourants here. Our food is naturally preserved using extracts of rosemary, peppermint and green tea and we like its colour just the way nature intended.