Only Nutritious, Wholesome Ingredients
Genius contains the right blends of nutritious meats, grains, vegetables, fruits and superfood seeds and spices to promote a healthy skin and coat and to help maintain a balanced gut microbiome.
Sustainably Sourced, NZ Grown Proteins
High quality meat proteins are essential for a healthy pet. That's why fresh New Zealand King Salmon is our number one ingredient, followed by premium quality, wild caught, New Zealand fish meal.
✔ Fresh NZ King Salmon is packed with quality protein and essential omega 3 fatty acids for skin and joint health
✔ Premium quality wild caught New Zealand fish meal adds a more concentrated form of protein
Complimentary Grains and Vegetables
Genius is formulated using the latest nutritional research. Our grain and vegetable content is carefully balanced to ensure the full range of essential amino acids are available to maximise nutrient absorption from the gut and to maintain heart health.
✔ Rice is a good source of easily digestable carbohydrate for energy.
✔ Peas are an excellent source of carbohydrate, fibre and protein.
✔ Potatoes provide highly digestible complex carbohydrates and are high in Potassium and Vitamin's B and C.
✔ Tapioca is a nutrient dense source of fibre and complex carbohydrates
✔ Carrots are an excellent source of Vitamin A, Vitamin K, Potassium and Fibre.
Added fruits to enhance the gut microbiome
Emerging research is showing the benefits to the gut microbiome of including more variety in the diet. Our food contains apples, kiwifruit and blueberries for added variety and a vitamin, mineral and antioxidant boost.
✔ Blueberries are rich in vitamins A, C, E, K, and contain anthocyanins, which are potent antioxidants.
✔ Kiwifruit is high in both Vitamins C and K as well as dietary fibre, to help support digestion.
✔ Apples are an excellent source of Vitamin's A and C, as well as providing dietary fibre and a variety of antioxidants.
Healthy fats and oils
Fats are an essential part of a healthy canine diet, but it's important to get the right kind and quantity for your dog.
✔ At only 12% fat our Ocean Fish food is perfect for dogs who are overweight and those breeds that are predisposed to pancreatitis
✔ Fish oil contains the essential omega 3 fatty acids DHA and EPA to help support joint and cognitive health and maintain a healthy skin barrier
✔ Chicken fat is a good source of healthy fat and does not contribute to food allergies in dogs as these are triggered by proteins not fats
We've added Turmeric, Flax Seeds and Sunflower Seeds, as well as Fish Oil, for their powerful anti-inflammatory properties, making our food perfect for dogs with skin, gut and joint issues.
✔ Turmeric contains the compound curcumin, which is well known for it's antioxidant and anti-inflammatory properties.
✔ Sunflower seeds are packed with the omega 6 linoleic acid which may help maintain a healthy skin and coat.
✔ Flaxseeds are an excellent source of alpha linoleic acid, an omega 3 fatty acid which is beneficial for the skin and coat.
✔ Kelp is high in iodine and iron and contains a variety of natural antioxidants, including carotenoids, flavonoids, and alkaloids.
You won't find any artificial preservatives or colourants here.
Our food is naturally preserved using extracts of rosemary, peppermint and green tea. And we like its colour just the way nature intended!