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Frequently Asked Questions

  • Where can I buy Genius Ocean Fish?

    Our product is available online through our website and from selected Veterinary Clinics and Pet Stores from early February.

  • Is Genius complete and balanced for everyday feeding?

    Genius is a 100% complete and balanced food for ADULT dogs of ALL breeds and ALL sizes. 

    It is formulated and tested to meet or exceed AAFCO guidelines and so is perfectly balanced for everyday feeding.

    No extra supplements are required unless specifically recommended by your veterinarian.

  • What if my dog has a food allergy or a sensitive tummy?

    You've come to the right place! Genius Ocean Fish was formulated with dogs with sensitive skin and tummies in mind. The most common allergens in dogs (in order) are chicken, beef and lamb meat, followed by corn and then finally wheat. 

    Ocean Fish is formulated with fish as a single protein source and rice as our main carobohydrate and thus is less likely to be allergenic than many other foods. 

    We've also added plenty of essential omega 3 & 6 fatty acids by incorporating fish oil, flax and sunflowers seeds and added turmeric for extra anti inflammatory benefit.

  • How does the subscription work?

    Our subscriptions are super flexible! You can change, pause or cancel your delivery anytime. You can even change the amount of food delivered or the delivery address.

    Once you’re signed up it's easy to make tweaks to your plan online.

  • Does the food smell fishy?

    We understand your concern. Luckily, Genius Ocean Fish has just the right amount of fishy smell to appeal to our furry family members without being offensive to our human noses!

  • How do I transition my dog to Genius?

    To begin feeding Genius we recommend slowly mixing in increasing amounts of your new food whilst decreasing the old food over a period of about 1 week. For dogs with sensitive tummies you may want to stretch this out to 2 weeks. 

    DAY 1-2: 75% Current Food, 25% Genius
    DAY 3-4: 50% Current Food, 50% Genius
    DAY 5-6: 25% Current Food, 75% Genius
    DAY 7: 100% Genius


    Its important to also ensure that your dog always has access to plenty of fresh, clean water.

  • How should I store and handle Genius pet food?

    Always keep your Genius pet food tightly sealed in its bag and store in a cool, dry place, away from heat, direct sunlight and/or humidity.

  • My dog has had pancreatitis. Will Genius be suitable?

    Dogs that have had pancreatitis require a low fat diet to prevent recurrence. At 12% fat our Ocean Fish product is considered pretty low in fat. We would consider it okay for those dogs who have had a one off episode of reasonably mild pancreatitis at least 6-12 months ago. For dogs who have experienced severe or chronic pancreatitis we would recommend staying on a prescription diet which is even lower in fat.

  • I have a small dog, will you be doing smaller bags?

    Yes, we are looking at doing a smaller bag size. We are hoping to have that available by late March. Please drop us a line and let us know what your preferred bag size is,

  • Will you be doing a cat food?

    Yes, in the future we will be creating a cat food. If you would like to be notified when this becomes available then please email to go on the waiting list.