ABOUT


Dr Paula Short, vet and founder of Genius Pet Food

Why I created Genius Pet Food

Hi, I’m Paula. I've been a veterinarian for 17 years and during that time I've become increasingly concerned about what we're feeding our pets.

With growing numbers of pets experiencing health problems such as diabetes, arthritis and chronic skin disease, I think its time that we took a closer look at what they're eating. 

I don't believe that a diet of factory farmed chicken bulked up with corn, soy and wheat fillers and loaded with additives and preservatives is a recipe for good health.

So I've created a better pet food.

Genius is wholesome and nutritious for your pet and is free from additives, preservatives and bulky fillers. It's made in small batches from nutritious ingredients grown in New Zealand's free range farming systems.

Genius is high in quality meat proteins from New Zealand Lamb and wild caught Possum and is enriched with essential omega 3 and 6 fatty acids from flax seed meal and hemp seed oil for skin and joint health. Its complete and balanced and preserved naturally using Rosemary Oil.


the genius journey

Genius began as a little inkling of an idea way back in 2010! I was travelling in the USA and had a look around some pet shops. I was amazed at the range of healthier pet foods on offer. 

At the time I owned two vet clinics and I'd been looking for a better quality pet food range for my clients. I also wanted a more nutritious diet for my gorgeous chocolate labrador, Khumbu, who suffered from elbow dysplasia and was showing early signs of arthritis.

I seriously considered importing a couple of US brands. But it really bugged me that in New Zealand, a country that produces incredibly good quality protein, under far more ethical farming systems, no one was making a highly nutritious premium dry pet food using home grown ingredients. 

My pet food plans got put on hold while I started my family, but over the last 18 months I've been developing a better pet food option for Kiwi pets. I've been fortunate to work with two of New Zealand's leading pet nutritionists and a family owned manufacturer who makes my food in small batches.

Khumbu has passed away now, but I remain as passionate as ever about helping Kiwi pets live happier, healthier, longer lives through good nutrition. 

Khumbu, belonging to Paula Short
Dr Paula Short, veterinarian from Nelson

Sustainable and ethical pet food

I am lucky enough to live in the sunny Nelson region, where I formerly owned two vet practices for 8 years before selling them to take some time off veterinary work to spend with my young, growing family.

With three National Parks on our back doorstep, we spend a lot of time in the outdoors and enjoying tramping, mountain biking and kayaking. I love our bush and our birdlife and am really passionate about conserving what we have for future generations. Naturally this led to developing sustainable business practices within my vet clinics and our progress was recognised with several national and local sustainability awards. 

I've put that knowledge to work with Genius to create a food that is not only very nutritious, but is also more sustainably and ethically produced. I want my children to grow up in a country that values its environment and the welfare of all animals.

I think every business has a role in helping to create the change we need to see in this World.

I hope you'll get in behind our mission 

Dr Paula Short BVSc


Get in touch - I'd love to hear from you!

Genius is not some faceless multinational. You can contact me personally anytime.

Ask me anything. I love nothing more than talking about pet nutrition and helping out pets and pet owners.

I do also like having a good rant about poor quality pet food and dubious pet food marketing tactics!!



How long will my box last?
 Weight  Feed daily 4.5 kg box lasts 9 kg box lasts
(kg) (cups) approx. (days) approx. (days)

2.5

1/2

72

144

5

3/4

48

96

10

1 1/4

29

58

15

1 1/2

24

48

20

2

18

36

25

2 1/4

16

32

30

2 1/2

14

29

35

3

12

24

40

3 1/4

11

22

45

3 1/2

10

21

50

3 3/4

9

19