Confused about what to feed your dog?
Protein packed, nutrient dense dog food
✔ Because dogs need real meat - our recipe contains New Zealand King Salmon as its first ingredient.
✔ A carefully balanced ratio of rice & vegetables maximises amino acid availability for optimal nutrition & heart health.
✔ With added fruits to enhance the gut microbiome.
✔ Plus nature's anti-inflammatories - Fish Oil, Turmeric, Flax Seeds & Sunflower Seeds.
✔ Naturally preserved with rosemary, peppermint & green tea extract.
Why Genius?
✔ Fresh New Zealand King Salmon is our first ingredient
✔ Single protein, allergy friendly recipe designed for skin and gut health
✔ All Life Stages - perfect for Pups through to Seniors
✔ Veterinary developed and formulated by leading animal nutritionists
✔ Made in New Zealand from premium, natural ingredients
For All Life Stages
Genius is now AAFCO formulated and tested to meet the requirements for Adult Dogs and for Puppies of all breeds and sizes.
High Protein - 28%
Moderate Fat - 12%
Moderate Fibre - 4%
100% COMPLETE & BALANCED
Click below for the full nutritional analysis, full ingredient list and feeding guidelines.
Got a Fussy Eater?
We understand it can be a bit nerve wracking buying a large bag of dog food when you've got a picky eater in the family.
You can now try a smaller quantity by ordering one of our 600g or 1.3kg trial packs.
AND we'll send you a discount code so you can claim the cost of your trial pack back off your first purchase of a 9kg bag.
Expert Pet Nutrition and Support
As a veterinarian I've seen the affects of poor quality nutrition on pet health. Now with the concerning link between grain free pet foods and heart disease, there is a real need for a dog food that's developed by scientists, rather than corporate marketers - so I created Genius.
I also offer one on one nutritional support so you can be confident you are making a wise choice for your pet.