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Created by vets for pets

Available now, a Smarter, Healthier Pet Food!

Genius is a brand new, super premium dog food created by New Zealand veterinarian Dr Paula Short.

Made in New Zealand from just the right blends of high quality ingredients, Genius is the smarter, healthier choice for your pet.

Proudly 100% New Zealand Made and Owned

New Zealand produces the finest quality food in the World, yet surprisingly most of our pet food is imported.

We've set out to change that by creating a super premium New Zealand made pet food that you can order direct from us online or pick up from your local vet or pet shop.

New Ocean Fish Flavour available now

Our brand new Ocean Fish flavour food is perfect for adult dogs of all breeds and sizes.

Its formulated using the latest nutritional science and tested to meet AAFCO standards, so that you know your dog is getting the best nutrition.

We even have trial size packs for those fussy pooches to give us a try!

100% Complete & Balanced for Optimum Health

Genius Pet Food is formulated to meet or exceed AAFCO standards and to ensure maximum absorption of the essential amino acids required for optimum health.

Sustainably Sourced New Zealand Ocean Fish

Fresh New Zealand King Salmon is our #1 ingredient, followed by wild caught New Zealand fish meal, for a diet high in premium quality meat protein.

High in Essential Omega 3 and 6 Fatty Acids

The optimal ratio of high quality Omega 3 and 6 Fatty Acids, natural anti-inflammatories that promote a healthy skin and coat and help maintain joint function.

Let us do the fetching!

Get our premium quality pet food delivered to your door.

Use our simple, subscription delivery service and never run out of pet food again.

Change, skip, pause or cancel your order anytime.


Our highly nutritious food comes in a handy 9kg bag and is suitable for Adult Dogs of all breeds and sizes.


We'll help you work out a delivery schedule that suits you. You can change, pause or cancel anytime.


No more lugging around big bags of dog food. Free delivery direct to your door - never run out of dog food again.

What our pack is saying

Our two pooches adore Ocean Fish. They would do anything for this food and they look great on it!

Julie, Gertie and Gussie's pet parent

We're half way through our first bag and I am happy to report that Alf is loving it! Rarely the case for our fussy dog.

Kathryn, Alf's pet parent.

My dog started her bag today. She couldn't get it in fast enough! Yum, Yum.