Natural, NZ made dog food, delivered to your door
Confused about what to feed your dog?
Ocean Fish Flavour available now
Our brand new Ocean Fish flavour food is perfect for adult dogs of all breeds and sizes.
It's formulated using the latest nutritional science and tested to meet AAFCO standards, so that you know your dog is getting the very best nutrition.
With New Zealand King Salmon as our main ingredient, Genius is perfect for dogs with sensitive skin and tummies.
We even have trial size packs for those fussy pooches to give us a try!
Only Nutritious, Wholesome Ingredients
A great dog food requires just the right blends of nutritious meats, grains, vegetables, fruits and superfood seeds and spices to promote a healthy skin and coat and to help maintain a balanced gut microbiome.
We've selected the finest ingredients New Zealand has to offer and blended them to create a great tasting dog food that you can trust will provide your pet with optimum nutrition.
Let us do the fetching!
Natural Pet Nutrition, Backed by Science
As a veterinarian I've seen the affects of poor quality nutrition on pet health. Now with the concerning link between grain free pet foods and heart disease, I believe there's a real need for a premium quality pet food that's developed by scientists, rather than corporate marketers.
I developed Genius Pet Food alongside leading animal nutritionists to create a food I'd want to feed my own pets.
Proudly 100% New Zealand Made and Owned
New Zealand produces the finest quality food in the World, yet surprisingly most of our pet food is imported.
We've set out to change that by creating a premium New Zealand made pet food that you can order direct from us online or pick up from your local vet or pet shop.