Created by vets for pets
Available now, a Smarter, Healthier Pet Food!
Only Nutritious, Wholesome Ingredients
A great dog food requires just the right blends of nutritious meats, grains, vegetables, fruits and superfood seeds and spices to promote a healthy skin and coat and to help maintain a balanced gut microbiome.
We've selected the finest ingredients New Zealand has to offer and blended them to create New Zealand's most nutritious and delicious dog food.
Proudly 100% New Zealand Made and Owned
New Zealand produces the finest quality food in the World, yet surprisingly most of our pet food is imported.
We've set out to change that by creating a super premium New Zealand made pet food that you can order direct from us online or pick up from your local vet or pet shop.
New Ocean Fish Flavour available now
Our brand new Ocean Fish flavour food is perfect for adult dogs of all breeds and sizes.
Its formulated using the latest nutritional science and tested to meet AAFCO standards, so that you know your dog is getting the best nutrition.
We even have trial size packs for those fussy pooches to give us a try!
Natural Pet Nutrition, Backed by Science
I developed Genius Pet Food alongside leading animal nutritionists and veterinarians to create a food I'd want to feed my own pets.
Our carefully chosen, minimally processed ingredients are blended together for optimal nutrient absorption and long term health and our formulations are backed by the latest nutritional science.
Let us do the fetching!
What our pack is saying
Our two pooches adore Ocean Fish. They would do anything for this food and they look great on it!
We're half way through our first bag and I am happy to report that Alf is loving it! Rarely the case for our fussy dog.
My dog started her bag today. She couldn't get it in fast enough! Yum, Yum.