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Ocean Fish 9 Kg Dog Food

Ocean Fish 9 Kg Dog Food

Regular price $169.99 NZD
Regular price Sale price $169.99 NZD

A high protein, omega rich, fish-based diet supporting optimal skin, gut & joint health for dogs of all life stages.

  • Real Salmon is our #1 ingredient
  • Single Animal Protein Formula
  • No Artificial Colours or Preservatives

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  • Ingredients

    Salmon, Fish Meal, Rice, Peas, Tapioca, Chicken Fat (preserved with mixed tocopherols), Flaxseed, Brewers Dried Yeast, Potatoes, Natural Flavour, Sodium Chloride, Magnesium Sulphate, Carrots, Fish Oil, Natural Buffered Vinegar, Citric Acid, Potassium Chloride, Choline Chloride, Sunflower Seeds, Dried Apples, Blueberries, Kiwifruit, Dried Kelp, Turmeric, Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Thiamine Mononitrate (Vitamin B1), Riboflavin Supplement, Calcium Pantothenate (Vitamin B5), Niacin (Vitamin B3), Pyroxidine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Vitamin B12 Supplement, Ferrous Sulphate, Copper Sulphate, Manganese Sulphate, Zinc Sulphate, Calcium Iodate, Sodium Selenite, Cobalt Sulphate, Taurine, Green Tea Extract, Rosemary Extract, Spearmint Extract.

  • Guaranteed Analysis

    Crude Protein min 28%

    Crude Fat min 12%

    Crude Fibre max 4%

    Moisture max 10%

    Omega 3 min 1%

    Metabolisable Energy 3,720 kcal/kg

  • Puppy Feeding Guide

    Use our feeding guide to calculate the food needs for your puppy.

  • Adult & Senior Feeding Guide

    Read our feeding guide to calculate your dog's food needs.

  • Shipping & Delivery

    We ship using NZ Post from our Auckland distributor.

    All orders over $75 are shipped FREE of charge. Sample bags are also shipped free of charge. If your order is under $75 shipping is just $7.95 flat rate nationwide. 

    Orders are processed Monday - Friday, excluding public holidays.

    Orders placed before 10am, will usually be dispatched on that day.

    Orders placed after 10am are normally dispatched the next working day, although if we have time, we'll do our best to dispatch them the same day.

    During particularly busy periods, dispatch may take a little longer, but we'll always work to get your order out as soon as we can.

    STANDARD DELIVERY TIMES

    Auckland: 1-2 Working Days
    Rest of North Island: 2-3 Working Days 
    South Island: 2-3 Working Days
    Rural Deliveries: Please allow an extra 1-2 working days

    Our packages are delivered without requiring a signature. If you are not home the courier will leave your package somewhere safe. Please write any specific delivery instructions in the order notes section at check out.

The Genius Difference

Tyson the dog.

Our dogs have enjoyed Genius dog food since the product was first developed. The dogs love it and the quality of the product is evidenced by the health of the dogs.

Just genius :)

Jolene H. Verified
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Genius by name, genius by design

Created by vets for pets

As a veterinarian, I’ve seen how profoundly nutrition shapes a dog’s health - influencing everything from skin and coat quality to digestion, weight, mobility and longevity. It’s one of the most important aspects of your dog’s wellbeing to get right.

Dogs thrive on high-quality animal protein. In our Ocean Fish recipe, most of the protein comes from New Zealand King Salmon and wild-caught fish meal - highly digestible marine proteins naturally rich in omega-3 fatty acids. By contrast, many brands inflate their protein levels by using large amounts of cheaper plant proteins such as peas, lentils and chickpeas, which provide lower-quality nutrition.

Dogs also need to absorb a full range of essential amino acids from their diet. Grains and legumes contain different, but complementary, amino-acid profiles. Instead of over-relying on one or the other, we use a balanced blend of rice and peas to create a more complete profile.

Some dog foods offer little beyond their core protein and carbohydrate sources. We believe dogs benefit from greater nutritional diversity, so we include fruits, vegetables, natural prebiotics, and antioxidant and anti-inflammatory nutrients to support overall health.

Genius reflects what I believe good nutrition should be: complete, balanced, scientifically led and designed to support your dog’s health throughout their life.

  • How is your food formulated?

    I designed our Ocean Fish recipe from a veterinarian’s perspective - informed by the common nutrition issues I saw in clinical practice. An experienced animal nutritionist then refined the formulation to ensure it delivers complete and balanced nutrition you can trust.

  • Does your food meet AAFCO standards?

    Yes. Our Ocean Fish recipe meets AAFCO standards for dogs of all life stages, including large-breed puppies, and this has been verified through testing at the Massey University Nutrition Laboratory.

  • Where is your food manufactured?

    Our food is manufactured by an export-certified pet food producer in the Bay of Plenty. We deliberately partner with an export-certified facility because it meets higher audit and compliance standards than factories producing only for the New Zealand market.

Created by vets for pets

Nutritional Information

Formulated and laboratory tested to meet AAFCO requirements as a complete and balanced food for dogs of all life stages, including large breed puppies

28%

Protein

12 %

Fat

4%

Fibre

3,720

Kcal/kg

Science Led Nutrition You Can Trust

Developed by our veterinary founder, our nutrient-dense recipe blends New Zealand King Salmon with a range of natural, whole-food ingredients to support optimal skin, gut and joint health.

Healthier skin & coat

Omega 3's from salmon & fish oil support skin barrier function, reducing dandruff & shedding.

Relief for Sensitive Dogs

Fish as the sole protein source helps minimise flare-ups from common pet food allergens.

Less mess to pick up

Easily digestible fish protein & added prebiotics support better digestion & firmer poos.

Easy Weight Management

Naturally low-fat, high-protein diet to help manage weight, while maintaining muscle condition.

Supports Joint Health

Marine derived Omega 3's help ease joint inflammation and keep senior dogs moving more freely

Naturally Delicious

Meat-first recipe using real salmon, not just meat meals, for a flavour dogs love.

Vet Formulated, Canine Approved

Nutritional Breakdown

Formulated and laboratory tested to meet AAFCO requirements as a complete and balanced food for dogs of all life stages, including large breed puppies.

Analysis
Average Composition (Dry Matter*)

Crude Protein

min 28%

Crude Fat

min 12%

Crude Fibre

max 4%

Moisture

max 10%

Omega 3

1%

Metabolisable Energy

3,720 kcal/kg

Main Ingredients

NZ King Salmon, Fish Meal, Rice, Peas, Tapioca, Chicken Fat (preserved with mixed tocopherols), Flaxseed, Brewers Dried Yeast, Potatoes, Natural Flavours, Carrots, Fish Oil, Natural Buffered Vinegar, Sunflower Seeds, Dried Apples, Blueberries, Kiwifruit, Dried Kelp, Turmeric.

Added Vitamins & Minerals

Sodium Chloride, Magnesium Sulphate, Citric Acid, Potassium Chloride, Choline Chloride, Vitamin A, Vitamin D3, Vitamin E, Vitamin B1, Riboflavin, Vitamin B5, Niacin, Vitamin B6, Folic Acid, Vitamin B12, Ferrous Sulphate, Copper Sulphate, Manganese Sulphate, Zinc Sulphate, Calcium Iodate, Sodium Selenite, Cobalt Sulphate, Taurine.

Naturally Preserved With

Green Tea, Rosemary & Spearmint Extract

Ingredients List

Every ingredient in Genius Pet Food is selected for a reason - chosen for its nutritional value and how it works with others to deliver complete, science-backed nutrition.

  • Sustainably Sourced Fish
    Fresh New Zealand King Salmon and wild fish meal provide high-quality, protein-rich nutrition for dogs’ health.

    Our #1 ingredient is fresh New Zealand King Salmon, blended with premium wild-caught New Zealand fish meal to maximise the level of protein from animal sources. Most of the protein in our recipe comes from fish — because high-quality animal protein is vital for your dog’s health.

    Includes
    Fresh NZ King Salmon
    Wild-Caught NZ Fish Meal
Genius by name

Genius by design

  • Toy Breed

    Toy Breed

    Dogs weighing less than 4kg
    Age
    2kg
    4kg
    8 Weeks
    50g

    1/2 Cup

    94g

    3/4 Cup

    10 Weeks
    55g

    1/2 Cup

    101g

    3/4 Cup

    3 Months
    59g

    1/2 Cup

    107g

    3/4 Cup

    4 Months
    62g

    1/2 Cup

    111g

    1 Cup

    5 Months
    64g

    1/2 Cup

    114g

    1 Cup

    6 months
    60g

    1/2 Cup

    106g

    3/4 Cup

    8 Months
    54g

    1/2 Cup

    90g

    3/4 Cup

  • Small Breed

    Small Breed

    Dogs weighing between 6kg and 10kg
    Age
    6 kg
    8 kg
    10 kg
    8 Weeks
    125g

    1 Cup

    155

    1 1/4 Cup

    190g

    1 1/2 Cup

    10 Weeks
    135g

    1 Cup

    155g

    1 1/4 Cup

    210g

    1 3/4 Cup

    3 Months
    142g

    1 1/4 Cup

    185g

    1 1/2 Cup

    230g

    1 3/4 Cup

    4 Months
    151g

    1 1/4 Cup

    195g

    1 1/2 Cup

    245g

    2 Cup

    5 Months
    152g

    1 1/4 Cup

    200g

    1 1/2 Cup

    253g

    2 Cup

    6 Months
    151g

    1 1/4 Cup

    195g

    1 1/2 Cup

    245g

    2 Cup

    8 Months
    135g

    1 1/4 Cup

    170g

    1 1/2 Cup

    210g

    2 Cup

    10 Months
    122g

    1 Cup

    151g

    1 1/4 Cup

    179g

    1 3/4 Cup

  • Medium Breed

    Medium Breed

    Dogs weighing between 10kg and 25kg
    Age
    15 kg
    20 kg
    35 kg
    8 Weeks
    255g

    2 Cups

    285g

    2 1/4 Cup

    315g

    2 1/2 Cup

    10 Weeks
    275g

    2 1/4 Cups

    315g

    2 1/2 Cups

    345g

    2 3/4 Cups

    300g

    2 1/2 Cups

    345g

    2 3/4 Cups

    390g

    3 Cups

    310g

    2 1/2 Cups

    380g

    3Cups

    440g

    3 1/2 Cups

    5 Months
    315g

    2 1/2 Cups

    400g

    3 1/4 Cups

    465g

    3 3/4 Cups

    6 Months
    310g

    2 1/2 Cups

    380g

    3 Cups

    465g

    3 3/4 Cups

    8 Months
    275g

    2 1/4 Cups

    325g

    2 1/2 Cups

    362g

    3 Cups

    10 Months
    250g

    2 Cups

    315g

    2 1/2 Cups

    362g

    3 Cups

    243g

    2 Cups

    302g

    2 1/2 Cups

    356g

    2 3/4 Cups

  • Large Breed

    Large Breed

    Dogs weighing between 25kg and 40kg
    Age
    30 kg
    35 kg
    40 kg
    8 Weeks
    330g

    2 3/4 Cups

    345g

    2 3/4 Cups

    365g

    3 Cups

    10 Weeks
    365g

    3 Cups

    390g

    3 Cups

    430g

    3 1/2 Cups

    410g

    3 1/4 Cups

    440g

    3 1/2 Cups

    480g

    3 3/4 Cups

    4 Months
    455g

    3 3/4 Cups

    490g

    4 Cups

    530g

    4 1/4 Cups

    5 Months
    490g

    4 Cups

    540g

    4 1/4 Cups

    570g

    4 1/2 Cups

    6 months
    510g

    4 Cups

    550g

    4 3/4 Cups

    600g

    4 3/4 Cups

    8 Months
    480g

    4 Cups

    540g

    4 1/4 Cups

    600g

    4 3/4 Cups

    10 Months
    450g

    3 1/2 Cups

    525g

    4 1/4 Cups

    585g

    4 3/4 Cups

    12 Months
    415g

    3 1/4 Cups

    470g

    3 3/4 Cups

    520g

    4 1/4 Cups

    14 Months
    409g

    3 1/4 Cups

    459g

    4 3/4 Cups

    508g

    4 Cups

  • Toy Breed

    Toy Breed

    Dogs weighing less than 4kg
    Dog Weight
    Inactive or Weight Loss
    Average Activity Level
    Very Active Lifestyle
    2 kg or less

    .

    43g

    1/4 Cup

    54g

    1/2 Cup

    64g

    1/2 Cup

    4 kg
    72g

    1/2 Cup

    90g

    3/4 Cup

    108g

    3/4 Cup

  • Small Breed

    Small Breed

    Dogs weighing between 6kg and 10kg
    Dog Weight
    Inactive or Weight Loss
    Average Activity Level
    Very Active Lifestyle
    6 kg or less
    97g

    3/4 Cup

    122g

    1 Cup

    146g

    1 1/4 Cups

    8 KG or less
    121g

    1 Cup

    151g

    1 1/4 Cups

    182g

    1 1/4 Cups

    10 kg or less
    143g

    1 1/4 Cups

    179g

    1 1/2 Cups

    215g

    1 3/4 Cups

  • Medium Breed

    Medium Breed

    Dogs weighing between 10kg and 25kg
    Dog Weight
    Inactive or Weight Loss
    Average Activity Level
    Very Active Lifestyle
    15 kg or less
    194g

    1 1/2 Cups

    243g

    2 Cups

    291g

    2 1/4 Cups

    20 kg or less
    241g

    2 Cups

    302g

    2 1/2 Cups

    362g

    3 Cups

    25 kg or less
    285g

    2 1/4 Cups

    356g

    2 3/4 Cups

    428g

    3 1/2 Cups

  • Large Breed

    Large Breed

    Dogs weighing between 25kg and 40kg
    Dog Weight
    Inactive or Weight Loss
    Average Activity Level
    Very Active Lifestyle
    30 kg or less
    327g

    2 1/2 Cups

    409g

    3 1/4 Cups

    491g

    4 Cups

    35 kg or less
    367g

    3 Cups

    459g

    3 3/4 Cups

    551g

    4 1/2 Cup

    40 kg or less
    406g

    3 1/4 Cups

    508g

    4 Cups

    609g

    4 3/4 Cups

Real ingredients. Smarter nutrition.

Not All Kibble Is Created Equal

Choosing the right pet food shouldn’t be confusing. That’s why we’ve made it easy to see the Genius difference.

Genius Pet Food
Other Brands
Meat First Recipe

Salmon is #1 ingredient

Just cheap meat meals

Single Animal Protein

Only Fish - Ideal for sensitive dogs

Protein Blends - Harder to pinpoint allergies

Prebiotic ingredients

Added for healthy digestion

Often omit prebiotics

Added Fish Oil

High in Omega 3s

Lack Add Omega 3 Fatty Acids

Veterinarian developed

Created by a Kiwi Vet

Developed by marketers

Locally Made

Made fresh in NZ

Shipped from overseas

Not sure your dog will love it?

Try a Genius sample pack for $13.50 delivered free NZ-wide — and get that cost back when you buy a full bag.

  • 5 stars: 231 (93%)
  • 4 stars: 12 (5%)
  • 3 stars: 2 (1%)
  • 2 stars: 3 (1%)
  • 1 star: 0 (0%)
Some of the reviews shown are from related products the merchant grouped with this one.
J
Jane D.

Ruby loves food time every day. She’s happy and healthy and can run with us for kms everyday.

C
Clare R.

Both Millie and Rosie have stopped itching on their skin since starting Ocean fish. Great improvements seen, very economical too compared to other brands.

M
Mike

My wee pooch has a lot more energy since I switched to GENIUS!

S
Sarah W.

My dog has allergies. This food combined with raw lamb or venison keeps them at bay. No expensive vet trips for yeasty ears. Only comment is it would be great if this food came in a resealable bag.

N
Nickie S.

My dog loves this and have noticed a significant change in her coat - shiney and sleek. GPS / Lab X. No itchy skin

A
Anna C.

We changed our 13 year old maltese/bichon onto this food after recommendation from his groomer. Before the change he was constantly scratching and licking his feet so his fur was always a yellow/brown colour. After only a couple of weeks of being on this diet he's so much happier and no longer licking or scratching.

D
Diana R.

I did not start the new food straight away for my black Labrador, Iris, but I have seen some improvement to her scratching and skin irritation.
She absolutely loves the food, as does our cat Teddy, who insists on having some as well each feed.

M
Monique A.

Jimmy loves it, but he is not a fussy eater ;-) We use a similar dry kibble so it's nice for him to have a bit of variety, and this one fits in his kong ball :-)

h
hilton t.

Bailey enjoys his feeds now, mostly emptying his bowl immediately. he used to browse for nicer choices from the table. at 4yrs old he has nicely filled out and with better nutrition we will watch his portions.

L
Lynne S.

Poppy our Kelpi/Lab cross was a very itchy dog . We had tried everything and have spent a fortune on food and supplements.
She is doing so well on Paula’s food .
She was chewing her feet raw.
Poppy is very healthy now . Her coat is beautiful.
We do still wipe her feet after walks but she is 100% better.
She loves them as well which is a bonus.
We will be sticking with this food .
It’s such a relief to find a good quality dog food that is NZ made .
Paula also gave me such good advice .
She is very passionate about her dog food

J
Jo K.

Our dog Meg loves Genius Pet Food dog biscuits, she used to graze but now eats all her breakfast and dinner in one sitting. She looks healthy and we often get comments on how good she looks.

K
Karen K.

Ellie is enjoying her new food so about to reorder. Her scratching seems to have reduced so very happy

H
Hana M.

At 6.00 am on a Dunedin winter morning, the world outside is pitch black and freezing cold. Inside, the house is silent except for a steady, rhythmic crunching coming from three bowls on the kitchen floor. Billie, Georgie, and Lucy do not mind the frost one bit when Genius Ocean Fish is served. Listening to three content dogs happily power through breakfast is the most peaceful start to the day. Fully fueled for a day of adventures, they already know we will gather back in the kitchen tonight for round two. Life is quiet, cold, and very good.

E
Essie P.

My 5 year old lab will eat anything so taste is no problem! But she developed some skin issues after being on a well known vet clinic brand and since switching she seems to have settled right down. Shes a black lab that regularly has a dry flaky nose and has all her life (hereditary apparently) even this seems to have become less pronounced. She gets comments on how healthy she looks and what good condition she has for a Labrador! We are happy customers :)

A
Anonymous

Our dog unfortunately ate a karaka berry, he is very lucky to be here still. The team at Massey vets were fantastic with the care they gave him. We have been looking for a dog food that offers him all his dietary requirements especially to help brain health as he has some neurological deficiencys. We cannot say enough about how great this product is as we have seen an improvement in his overall well being.

m
marlene m.

My 2 Chihuahuas love this food.Find it has helped with their stomachs.

J
Jane S.

My dog loves her new Genius food. I transferred her over very slowly and I think she wishes I had gone faster! Using it as treats also helped with the transition. It is more expensive than her previous food but the quality is superior.

A
Anonymous

After only a few days our dogs tummy issues are resolving… put it this way a lot easier to scoop up with a doggy doo bag while out walking.

J
Jo F.

Excellent dog food Buddy's skin has improved considerably. We have been using for well over a year & he continues to enjoy unlike other foods that he went off quite quickly

P
Phill W.

I have been using Ocean Fish for my Huntaway Gypsy a couple of years now and we are totally sold on it. She had some serious allergic reactions to chicken protein which appears to be in most commercial dog foods. Within weeks of starting her on Ocean Fish her rashes cleared up and within another few weeks she was off all medication. I add a little bit of sheep or beef heart and sometimes some yoghurt to her bowl for a bit of variety, but she would scoff the Ocen Fish quite happily just by itself!

M
Megan H.

The dog I'm feeding, a cross Fox Terrier and Jack Russell, loves this food !

A
Anonymous

My huntaway is enjoying the change to Genius and his coat has got its shine back. Very happy.

A
Angela A.

Our dogs both love the Genius Ocean Fish biscuits. They are well onto their second bag already and have really been enjoying it. Happy to support a local product and feel good knowing it is full of great ingredients that are good for my dogs.

J
JG S.

Great service - product arrived promptly but unfortunately both dogs do not like it. Still hoping to get them converted the qualify of the product is great.

M
Michael O.

The two Labs seem to like it with a bit of youhurt. I’ll order again soon still a couple of weeks left yet

S
Shelagh G.

Our SPCA rescue dog has enjoyed Ocean Fish dog food for eighteen months now. He has raw meat mixed in with the biscuits and is happy, healthy and full of energy. Very different to the sad, injured little dog we first brought home.

Frequently Asked Questions

Here you’ll find quick answers to the questions we’re asked most about Genius Ocean Fish. For more detail, visit our Full FAQ page - and if your question isn’t answered there or you need more detail, please don’t hesitate to contact us.

  • Yes, our Ocean Fish dog food is formulated and laboratory-tested to meet AAFCO nutrition standards, providing complete and balanced nutrition for dogs of all breeds and life stages. No extra supplements are needed unless advised by your veterinarian.

  • We believe the choice of probiotic should be carefully tailored to a dog’s specific needs or condition. Using generic, one-size-fits-all strains isn’t ideal. Studies also show that probiotics added to dry dog food rarely survive transport and storage, meaning few reach the gut where their action is needed.

    Instead, Genius supports gut health naturally with prebiotic ingredients like apples, kiwifruit and brewer’s yeast. These feed and strengthen the beneficial bacteria already in your dog’s digestive system, helping to maintain a healthier, more balanced microbiome over time.

  • Our Ocean Fish recipe contains 0.65% sodium on a dry-matter basis (from our AAFCO laboratory report). This is a normal sodium level for healthy dogs.

    We do not recommend this diet for dogs with chronic kidney disease, as they typically require significantly lower sodium levels. Most veterinary renal diets contain around 0.07–0.15% sodium (DM) — considerably lower than our formulation.

    For dogs with heart disease, sodium restriction may also be advised, depending on the stage and severity of the condition. While 0.65% sodium is appropriate for healthy dogs, dogs with congestive heart failure or advanced cardiac disease often require a specifically sodium-restricted veterinary diet. We recommend discussing your dog’s individual needs with your veterinarian before feeding.

    Please feel free to contact us if you’d like to talk through your dog’s situation.

  • Dogs with a history of pancreatitis need a low-fat diet to help prevent recurrence. At 12% fat, Genius Ocean Fish is considered moderately low in fat and may suit breeds prone to pancreatitis or dogs who have recovered from a mild episode at least three months ago.

    For dogs with severe or chronic pancreatitis, we recommend a prescription diet around 8–9% fat, unless advised otherwise by your vet. Please reach out if you’d like to discuss your dog’s specific situation.

  • We understand the concern - no one likes fishy breath! Luckily, Genius Ocean Fish has just the right amount of fish aroma to appeal to dogs without being offensive to human noses.

Product Image
How to Introduce New Food

Transitioning your dog to Genius Pet Food

It's important to slowly transition your pet to a new food to allow their gut microbiome time to adjust to the new diet.

Transitioning to Genius Pet Food is easy

Most dogs do just fine with a 7 day transition over to a new diet, but for dogs with a sensitive tummy we recommend a slower 14 day transition.

Step 01

Days 1-2

75% old pet food & 25% Genius Pet Food

Step 02

Days 3-4

50% old pet food & 50% Genius Pet Food

Step 03

Day 5-6

75% Genius Pet Food & 25% old pet food

Step 04

Day 7+

100% Genius Pet Food

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